WHY WORK WITH US
We aren’t new to this rodeo. We not only understand the growing Hispanic market, but we are also the first and only proudly independently Hispanic, Woman-Owned marketing agency in the state of Louisiana with over two decades of experience in the advertising, operations and tech industries. We’ve been on the production side, client and business development, operations, and the executive side. We understand Hispanic consumers, their purchasing habits and our extensive experience allow us to move more nimble, getting us to results you desire faster.
We know what it feels like to win awards in our industry and there’s no better people who know how to celebrate wins than we do in our home town of New Orleans, Louisiana. We’re here to guide you to widen your reach, make your brand stand out, and set a higher bar in a city who’s known for just that. Undeniable Culture.
Carolina Munguia
Founder + Principal Consultant
A New Orleans native-born to Honduran parents, Carolina brings nearly two decades of a successful operational track record in the advertising, marketing, government, and software industries with a deep passion for human-centric leadership and designing resilient teams. Her deep industry experience ranges from hospitality, tourism, healthcare, and technology, to government, telecommunications, and CPG. Carolina has led several product and design teams, large and small, multi-generational and multi-cultural, leaning on the principles of servant leadership while cultivating an accountability culture. Prior to starting her own consultancy, Carolina has worn many hats in her career including Graphic Designer, Web Developer, Producer, Project Manager, Director of Project Management, Software SCRUM Master, Account Director, and Chief Operating Officer. She has worked for some of the best advertising and software firms in the state, including Peter Mayer Advertising and Envoc, the Baton Rouge-based software company responsible for developing the nation’s first digital driver’s license, LA Wallet.
A Tulane and a Louise S. McGehee School alumna, Carolina’s keen leadership skills are most sought after for the management of complex projects, operations, and team building, specifically in the state government and marketing spaces. After witnessing and experiencing employee retention challenges and the negative impacts of toxic cultures, particularly during and after the pandemic, Carolina decided to start her own consultancy, SHIFT. She spent most of her life and career bootstrapping her way to the next level so she wanted a way to help people navigate through their own struggles. Carolina’s mission is to inspire leaders by allowing their people to feel empowered when they genuinely lead with humanity, compassion, and most importantly accountability.
Carolina is a proud mother of two kids, Andres 27, Sofia 15, their dog, Mylo, and their cat, Kira. When Carolina isn’t trying to make the workplace and her home a better place, she spends time attending her daughter’s band concerts, running, cooking, planning the next beach getaway, disconnecting to connect with friends and family, surfing Behance, and listening to a wide range of podcasts and audiobooks. Carolina’s ability to connect genuinely with people through her human-centric leadership style has built meaningful relationships with executives, managers, and team members across various industries.
